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It's what's beneath the surface that matters

It's what's beneath the surface that matters

Farmed Salmon would be an unappealing grey color without color additives. 

It is produced in different colors for different regions of the country. This allows farmed salmon on display in your local store to be practically indistinguishable visibly to local wild catch salmon. It's really important to know your seafood's origin, you simply can not tell by looking at it. 

There's so great many reasons to choose small-boat, wild-catch, sustainable seafood. 

  • Consistently more nutritious than farmed alternatives.
  • Supports domestic jobs, most farmed seafood is imported.
  • Allows working coastal waterfronts to remain intact, aiding in food security. 
  • Puts an economic value on pristine ocean health, which in turn strengthens protection of those waters.
  • It tastes better!!
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